There are millions of apps on the market and it can be hard to get your app to stand out. Many app developers make the mistake of assuming app marketing stops when you get your app into the app stores. This is not the case, as you will need to continue your app marketing efforts after your launch. Fortunately, there are a number of tips that you can use to ensure your app marketing is a success.
When it comes to any form of marketing, originality and creativity are important. You stand a better chance of standing out from the crowd if you are original in your marketing. There are 2 ways that you can easily stand out when it comes to apps.
The first is to be the first developer to create an app in your niche. This is harder to do as there are fewer niches without an app than ever before. The second is to enter an existing niche with an app that tackles a problem is a new or different way. This can often be easier, but you need to think outside of the box when you design your app.
Plan A Strategy
The best tip for marketing is to have a plan that you are going to follow. Nothing works if you do not have a good plan in place and marketing is something you need to do systematically. The first part of your plan should focus on how you are going to market your app. Again, you should try and be as original as possible.
When planning, you should place yourself in your customer’s shoes. Consider what the customer wants from the app and how you can make it appealing to them. Also, consider whether you would be interested in the app if you saw the marketing you are planning.
If you are entering a saturated core market, you should take some time to look at what the market leader is doing. You can then think about ways to do the opposite of this. Many of your competitors will follow the market leader and by going in a different direction with your marketing, you will stand out.
Get Onto Social Media
Many app developers do not realize that social media is a great way to market their app. You do not have to pay for adverts when doing this as simply having social media accounts will be enough. You should look at creating an account on all of the major platforms including Facebook and Twitter.
You should then be accessible to people on the social platforms. You should also regularly update your accounts because this is a free way of getting attention for your app. If people communicate with you on the social platform, you need to take the time to respond to them because this will give your potential users confidence in your brand and your app. If you are talking to the users, they know that if there is a problem with the app they can tell you about it and get a response.