Mobile app marketing is really just one of the many ways that you can market your business. It is entirely dependent on the surge of smartphone usage and the explosion of apps that you can download on Google Playstore or Android Marketplace. But how does it work? Read below to know.
There are basically two ways that it can work. One is by creating a free app and make it rank in the apps marketplace. The second one is by through advertising on free apps. While none of the two is better than the other, it is important to note that most marketers start out by advertising instead of creating their own apps. This is especially true of marketers that still do not have an app yet and are using mobile app marketing to get traffic to their website.
For those that are marketing paid apps, though, they create a free version of what they are selling and invite users to try their free apps. Most do it by advertising. Their ads appear on other apps that are, presumably, more popular than theirs.
If you want to get started in mobile app marketing, the first thing you need to do is to create a plan. If you want to start by advertising, make sure that you have a budget in the thousands of dollars to pay for 50,000 downloads, because that is the magic number from which big profits start pouring in. To advertise, you do not need to make an offer to the different app owners individually. There are advertising networks out there that have a database of 2 billion users using different apps.
The good thing about these ad networks is that when a certain number of downloads is reached, you do not pay per download anymore. You pay based on the preferred action taken by a user using your app. This brings the cost of advertising down significantly.
When it comes to advertising your app, you will want to make sure that you are getting help with your marketing messages. Really, the people who are going to use your app are people, and different types of messages will affect them in different ways. What you want to do is to make different versions of your ads and test which ones are getting you the most clicks.
It’s NOT a lot of work. As a matter of fact, most ad networks have a split test service that renders different versions of your ad through the time that your ad is being run on the network.
Also, if you are not sure about your copywriting skills, or if you do not have a creative to make ads for you, you can always tap on the pool of talent in the mobile apps advertising network. There are many ad networks out there that you can choose from, and it’s important to note that they differ in the price structure as well as the number of users in their database. These can impact how much it will cost you to advertise.